Abstract
This study was conducted to suggest development plans for the City of Seoul to achieve qualitative growth, which successfully has been accomplishing quantitative growth as a convention destination. Revised Importance-Performance Analysis (Revised IPA) was utilized to provide implication via measurement on convention destination selection attribute conducted toward PCOs which have hosted international events in Seoul. Actual investigation was conducted via offline and online survey on 39 items from 1st July 2019 to 31st July 2019. 120 valid samples were used for final analysis. According to analysis on survey above, cutting edge communication facility, variety on amenities, sufficient number of parking spaces, tourist programs, cultural experience programs, hospitality from local people, local support, and extra fees for exhibition venues and conference rooms belong to require continuous efforts. 39 items were sorted into 9 factors and analyzed. Outcome of this research showed that pricing of convention facility was the most important factor for PCOs to determine hosting conventions. According to importance ranking for each itemin the survey, facility related items such as scale of conference facilities, and exhibition venues, capacity of accommodations were ranked as top items. Safety level of venue and hire expenses of conference room and exhibition venue also were recognized as important items.
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