Abstract
This study aims to identify the important and satisfying factors of the choice attributes that tourists of mega sports will have before and after the 2018 Jakarta-Palembang Asian Games. For empirical analysis, 350 Indonesian visitors from the Jakarta-Palembang Asian Games were surveyed at the Asian Games Stadium in Jakarta from Aug. 16th to Aug. 22nd, 2018.BR The results of an IPA that divides 33 variables of choice into four quadrants according to the mean of importance (4.24) and satisfaction (4.18) are as follows.BR Of the 24 attributes in the first quadrant, more managers should be put into the competition process and the competition itself to produce sustainable results.BR The third quadrant is a low improvement attribute, but it should produce high operational performance through intensive investment in providing information on nearby tourist sites, sanitary and proper food prices, convenient souvenir purchase, and ticket reservation system implementation.BR The fourth quadrant is a nature of over-effort at the venue, and the price of souvenirs and admission fees require higher pricing and the development of various menus.
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