Abstract
IP movies are the mainstream of Chinese film and television today, and they are purely commercial films from the operation mode to the measurement standards. The rapid development of IP films is mainly driven by the commercial market, but the cultural logic behind it is mainly the added value carried by the symbolization of goods. The consumption of IP films is actually symbolic consumption. Therefore, the consumption of IP movies will inevitably show a tendency to consume alienated symbols. In order to better develop IP films, it is necessary to carry out new symbolic meaning construction in the creation process of Chinese IP films.
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