Abstract
Abstract In the ubiquitous mediated world in which we live, we daily encounter mediated personalities derived from both real people and fictional characters. These personalities, referred to as media personae, can captivate our attention, induce our involvement, and influence our values, beliefs, and behavior. This chapter considers four distinct and yet closely related processes through which audiences become involved with media personae, identified as transportation, parasocial interaction, identification, and worship. The entertainment experiences of media consumers through these four involvement processes and the implications of these experiences in an increasingly socially mediated world are discussed.
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