Abstract
AboutSectionsView PDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareShare onFacebookTwitterLinked InEmail Go to Section HomeMarketing ScienceVol. 25, No. 6 Invited Commentary—Structural Modeling in Marketing: Some Future PossibilitiesGirish PunjGirish PunjPublished Online:1 Nov 2006https://doi.org/10.1287/mksc.1050.0186 Previous Back to Top Next FiguresReferencesRelatedInformationCited ByExamining the impact of job embeddedness on salesperson deviance: The moderating role of job satisfactionIndustrial Marketing Management, Vol. 63Rigor versus method imperialism8 July 2016 | Journal of the Academy of Marketing Science, Vol. 44, No. 5Salesperson directive modification intention: a conceptualization and empirical validation5 May 2015 | Journal of Personal Selling & Sales Management, Vol. 35, No. 3A Two-Sided, Empirical Model of Television Advertising and Viewing MarketsSSRN Electronic Journal, Vol. 41 Volume 25, Issue 6November-December 2006Pages 551-765 Article Information Metrics Information Received:September 26, 2005Published Online:November 01, 2006 Copyright © 2006, INFORMSCite asGirish Punj, (2006) Invited Commentary—Structural Modeling in Marketing: Some Future Possibilities. Marketing Science 25(6):622-624. https://doi.org/10.1287/mksc.1050.0186 Keywordsstructural modelsmarketing modelsbehavioral theoryPDF download
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
