INVESTORS' PERCEPTION AND ATTITUDE TOWARDS INDIAN STOCK MARKET WITH REFERENCE TO TAMILNADU

Abstract

This study aims to measure the investors' perception and attitude towards Indian stock market with reference to the investors in Tamilnadu. This research is descriptive research study in nature. It is going to measure the variables which influencing the investors' perception and attitude towards Indian stock market. So, this descriptive research is applicable for this. Convenient sampling technique was adopted. Universe of this study was infinite in nature. So, it is appropriate to apply non-probability sampling. Trail survey was used to select the sample size (SD of population is .359) of 200, measuring internal and construct validity and reliability of the instrument be ingested. Based on the pilot study, researcher infers that the standard deviation of the population is low. Major findings of this study include, Income has significant impact on frequency of trading in stock market, selection of mode of trading and selection of market segments. Age and income has significant impact on taking exposure. Forty six functional variables are used in this study to measure investors' perception and attitude. These variables have explained72% influence on measuring investor perception and attitude.