Investors in People: the chicken and the egg

Abstract

Purpose – This paper aims to explore the alleged causal link between Investors in People (IIP) recognition and improved business performance and profitability.Design/methodology/approach – Draws on information from three case studies using semi‐structured interviews.Findings – Challenges the direct relationship frequently proposed between IIP recognition and increases in business performance and profitability. Although it could be argued that changes are usually necessary in companies in order to align the organization with IIP standards and requirements, the cases explored instigated such changes independently of the pursuit of IIP. Only after these changes had taken place did the organizations consider a pursuit for IIP recognition.Practical implications – Demonstrates that HR specialists need to be cautious before considering IIP recognition. The potential benefits suggested by advocates of the standard are not guaranteed, regardless of any casual link.Originality/value – Gives HR specialists a valuabl...