Investment strategies in terms of global competitiveness

Abstract

The article examines the concept of investment strategies in the conditions of global competitiveness and defines their types. The main forms of psychotypes of investors are highlighted. The behavior of investors during 2014–2022 and the Kearney Foreign Direct Investment Confidence Index 2022 were analyzed. It is emphasized that the war between Russia and Ukraine did not greatly affect the behavior of investors, who are still relatively optimistic about the prospects of Europe and Eurasia. In the financial world, a wide range of factors affect the prices of certain assetsSince the trend of deglobalization is accelerating, against the background of the coronavirus and the escalation of trade conflicts, it is impossible to bypass macro factors when analyzing and choosing a company for investment. Each company conducts business in a certain industry and its development depends on the macroclimate in the country and the world in general. Indicators such as the level of interest rates, inflation, employment, unemployment, etc. are taken into account to determine investment directions. The global pandemic of covid-19 has caused significant human and economic losses. The global economy contracted in 2020. However, if we analyze the investment activity, the years 2021 and 2022 were quite active. If you compare the total value of the global stock market in 2020 and before the covid-19 pandemic, it is almost unchanged. The reason for this may be the following factors: a gradual increase in the production of goods and services, an increase in the employment rate of the population, significant progress in the creation of a vaccine against covid-19, etc. The recovery of the world's economies is accelerating and does not foresee a further decline. Therefore, creating new opportunities for business strategies will require a comprehensive solution to both old and new problems. The recovery can and should be used to invest in sustainable companies and infrastructure. Increasing exports, integration into global value-added chains, setting up the production of environmentally friendly products and promoting IT startups will create opportunities for economic development. The main advantages and disadvantages of investment strategies are substantiated.