Abstract

Electronic commerce firms are an important part of Internet businesses, which have been at the center of growth in recent years, and a study of the investment value of typical e-commerce firms is warranted. The article collects relevant information about Amazon, Alibaba, and JD. And the article analyses Macro development trends. The article calculates multiple sets of base ratios and analyzes the meaning of the base data, with the aim of providing different investment recommendations for different investors. The article constructs corresponding portfolios in order to. The analysis and research in the article found that in the portfolios that constructed by the three companies, it is recommended to invest all money in Amazon stocks and different investment recommendations are given for nine different investors. Readers can also use the model and data in the article to analyze other stocks, build a portfolio, and choose a suitable company or portfolio to invest in.

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