Abstract
The investment trend gets changes day after day. It became the need of the day to make the investments more sustainable. The concept of Socially Responsible Investment (SRI) became popular in 2017’s. Investors of companies around the world believe and support the fact of the SRI investment strategies to attract national and global investments. This in turn made the inventors consider various non-financial disclosures apart from financial disclosures for investment portfolio creation that affect the investors' traditional investment strategies. This paper covers the current strategy of investment format and pattern in portfolio investment assumptions, beliefs of investment (myths), and its effect on the investment behaviour of young investors.
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