Abstract

This study aims to examine the factors that influence investment intention, namely investment motivation, investment knowledge and information technology in the millennial generation in banyumas with perceived risk as a moderation variable. The samples used in this study were 220 samples. The sampling method is non-probability sampling and the sampling technique is the convenience sampling method. Structural model analysis is carried out using PLS through several stages of analysis, namely outer model analysis, inner model analysis and hypothesis testing. The results of this study show that (i) Investment Motivation has a significant effect on Investment Intention, (ii) Investment Knowledge has a significant effect on Investment Intention, (iii) Information Technology has a significant effect on Investment Intention, (iv) Perceived Risk has a significant effect on Investment Intention, (v) Perceived Risk has been proven to be able to moderate the relationship between Investment Motivation and Investment Intention, (vi) Perceived Risk is proven to be able to moderate the relationship between Information Technology Investment Intention and (vii) Perceived Risk is not proven to be able to moderate the relationship between Investment Knowledge and Investment Intention.

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