Abstract
Is it possible, by combining several cyclical theories, to obtain clear information about the financial performance of the company and its possible development in the ever-changing macroeconomic environment? Due to the constantly changing conditions of the business environment, more and more timely, fast, and adapted answers are needed. It is necessary to understand and study the external environment and its elements, as well as internal processes. Using observation and analysis of two cyclical theories and putting, on the one hand, the development of the business cycle, and, on the other hand, the development of the company life cycle and their connection with investments, we will present recommended investment strategies leading to growth.
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