Abstract
Purposes of research are to investigate various factors of investor’s investment specific attitude on investment in mutual funds during pandemic & to investigate impact of independent factors like Investor’s safe investment & high return, Investor’s risks & rewards & Investor’s investment horizon on dependent variable Investor’s awareness & confidence in selection of mutual fund. Structured questionnaires were administered to 522 investors of mutual fund of India. Non-probability convenience sampling technique was used to collect primary data from the target investors of mutual fund in Gujarat state, India. Factor analysis was done and multiple regression model was developed with the help of SPSS software. It was observed that Regression Model is significant since significance (P) value was less than 0.05. Research found that during pandemic situation investors may lose their confidence in selection of various mutual fund schemes. The main reasons behind this were extra expenditure on health, loss of job during pandemic, salary deduction and mental stress.
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