Abstract
Life is full roller coaster and twist and turns. Insurance policies are safeguard against uncertainties of life. Human life is a most important property and for keeping this properly financially safe with minimum risk, life insurance is the tool which provides financial protection to the person and his family at the time of uncertain risk or damage. Life insurance provides both safety and protection to individual and also encourages savings among people. LIC plays a crucial role in the wellbeing of human being by assisting insurance to millions of peoples. In this paper we tried to identify investor attitude towards different investment product of the LIC from Nagpur region. The primary object of the study is to analyze the variety of investment options of the investors and to study the customer’s attitude on investing in life insurance companies. The second objective of this research are analyzing the factors influencing the investor for investing in insurance.
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