Abstract
Investment is important for improving productivity and increasing the competitiveness of an economy. The present paper is an attempt to explore the factors influencing the investment attitude of women working in the education sector in the Punjab State in India. Even though, general profile of women investors is changing in tune with time, but they are insulating in various spheres of investment such as awareness and preference of investment. Today, the role of women has changed from “Savers to Investors”. Factor Analytical results revealed that women investors prefer to invest in risk free securities. The level of financial knowledge also influences their investment attitude. The present study reveals the factors namely; secure investment avenues, financial literacy, stock market investment and post office schemes, bank deposits, physical assets, risk taking ability and concern for financial matters that are important to women working in education sector.
Highlights
The investment decision of individual depends upon their financial literacy and awareness about various investment outlets
Factor Analysis tors namely; secure investment avenues, financial literacy, stock market investment and post office schemes, bank deposits, physical assets, risk taking ability and concern for financial matters that are important to women working in education sector
Objective of the Study All the studies reviewed above highlight one aspect i.e. not many studies have been conducted to study the factors influencing the investment attitude of women especially employed in the education sector in India
Summary
The investment decision of individual depends upon their financial literacy and awareness about various investment outlets. General profile of women investors is changing in tune with time They are insulating in various spheres of investment such as awareness, preference of investment In this light, the present study is an attempt to explore the factors influencing the investment attitude of women working in the education sector (covering the Government, Semi Government and Private domain) in Punjab state in India
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