Abstract

The objective of this article is to investigate the application of Elliott Wave Theory to the modern international business environment and more specifically the growth potential assessment of international companies. The special framework is developed to assess the investment attractiveness and growth potential of international stocks. The global companies from the hospitality industry were selected for the proposed framework application in order to determine the stocks with the highest investment attractiveness appeal and growth potential. The obtained results are presented. The proposed framework could further be used for investment attractiveness and potential growth assessment of different assett classes.

Highlights

  • The examples of economic forecasting can be found in the very early stages of history

  • The global companies from the hospitality industry were selected for the proposed framework application in order to determine the stocks with the highest investment attractiveness appeal and growth potential

  • The results of our investigation of the International Hotel Chains stock performace will be presented

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Summary

Introduction

The examples of economic forecasting can be found in the very early stages of history. The general concept of strategic planning can be later seen in the first Chinese military strategy during the spring-autumn period of China (722481 BC). This shows that forecasting has been used within the history in many ways and not just in the field of economics, as how it is mostly used (Aimar, Bismans, & Diebolt, 2016). Standard errors and multiple correlation coefficients were later used as indicators of forecasting validity. This industry was almost destroyed by the Great Depression of 1929-1939. The terms forecasting and foresight were introduced and used in the same meaning until about the 1980s (Freeman & Louçã, 2002)

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