Abstract
The purpose of the study is to analyze current trends in the dynamics and structure of the investment activity of the population of Kazakhstan and develop recommendations for increasing the level of individual investment in order to improve the welfare of the population while increasing investment in the national economic system.The research methodology includes the use of such methods as statistical and quantitative analysis of the indicators; qualitative analysis of previous research; surveys to reveal investment opportunities and preferences of the population and graphical methods for visualizing the results of the study.Originality / value of the research. The relevance of the study lies in the systematization of data on motivation, investment tools, level and structure of the investment behavior of the population in the context of post-pandemic and global economic crisis factors. The conclusions obtained determine promising areas for increasing involvement of the population in the investment process and will contribute to further research in the fi eld of fi nancial literacy of the population, stimulating retail investment in the fi nancial and stock markets.Findings. The study revealed a tendency to shift investment preferences of the population from deposits in second-tier banks to stock market instruments and low level of investment involvement of the population compared with the indicators of developed countries. The research studies investment products that appear promising for a massive attraction of household savings to the stock and fi nancial markets and suggests directions of state stimulation of the growth of investment activity of the population.
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