Investment activity of enterprises in covid-19 crisis

Abstract

covid-19 pandemic has brought some changes to the economy that have contributed to a sharp drop in investment. It is established that in the period of high uncertainty caused by the spread of coronavirus, the most important and promising source of recovery and development of enterprises is investment. Issues (problems) of theoretical and practical direction in the development of investment activities of enterprises in various sectors of the economy are considered in this paper particularly, retrospective analysis of investment activities of enterprises in Odessa region. Thus, the decrease in the total value of real investments of enterprises for the three-year period (2018–2020) is determined. The highest demand for investment was observed in such sectors as transport, warehousing, postal and courier activities (20%), industry (19.2%), warehousing and ancillary activities in the transport sector (18.2%). Peculiarities of investment activity of enterprises in crisis conditions are revealed. From the point of view of the global situation, which affects the prospects of investment, there are three main areas: agriculture (consumer products), information and communication technologies and the pharmaceutical industry. The need to plan the activities of enterprises to restore the investment process is revealed. Effective investment promotion requires choosing the right focus of industries. In order to avoid negative trends in investment, it is necessary to find stabilizing factors to increase the level of their volume. In the normal situation, this is primarily the improvement of financial and budgetary policies of the state and regions, the fight against inflation, reforms in the banking system, tax incentives and more. Investments in information and communication technologies and the pharmaceutical industry have been identified as key areas of investment in the near future. Projects in the field of digital technologies will also be the most attractive for investors. The need for state-supported enterprises should also be noted. These measures will make it possible to concentrate the efforts of the state and public-private initiative to overcome the economic consequences of covid-19 pandemic and restore the investment climate in the country and its regions.