Abstract

Key TakeawaysClayton County Water Authority (CCWA) created an award‐winning messaging campaign to build awareness of the need for rate adjustments to meet short‐ and longer‐term goals and objectives.The multipronged communications campaign emphasized the utility's mission of providing high‐quality water and service, along with the return on investment for customers.The lessons learned during CCWA's “I'm Invested” campaign can help other utilities harness messaging to engage stakeholders and be successful amid challenging situations.

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