Abstract
The present article examines what investors do when they invest. Recent research and literature on investment are generally based on economic arguments: expectation of future return on investment. The present work is based on Holt's 1995 typology of consumption practices and the ideas presented in a 2000 study of Allen and McGoun that investing and consumption may not be as different as traditional economic theory has understood them to be. This article explores the act of investment in an event, a sledge dog race in the northern part of Norway, in terms of the purpose (why invest) and the structure (how) of the investment. Results and discussion confirm the suggestions that investment can be seen in perspectives other than purely economic.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
