Abstract
With the significant growth and transformation in the gaming industry, there is necessity to explore the complexities of investment decisions within several gaming conglomerates by employing multiple valuation methods as a case study and referring to recent data from 2019 to 2023 from U.S. Securities and Exchange Commission, based on stock prices on 12 August, 2023. Briefly introducing the background and the valuation tools, the analysis is mainly divided into two parts, market valuation, including P/E ratio, expected growth rates in EPS and gross revenue and PEG ratio, and profitability valuation, including GP/A ratio and annual and quarterly gross margin trends. In light of the above analysis, a best investing object is selected and the most significant risk factors of investing in the selected stock are listed. It is promising that investors and stakeholders will broaden more profound insights into the financial health, stability, and growth potential of ATVI, SONY, EA, and MSFT and the gaming industry.
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