Abstract

The present study was conducted on the fish marketing system of Rangpur town to determine specific marketing channels, fish trading, marketing costs, and margins at various levels. The overall marketing cost of fish for aratdar was estimated to be Tk. 0.727, paiker, Tk. 6.396, and retailer, Tk. 4.024 per kg of fish. The total cost of the fish for the various middlemen was Tk. 12.888. Aratdar commission, transportation, personal expenditures, waste, icing, wages and salary, market toll, rent and power, packing materials, loading and unloading, phone bill, grading, and security were all cost items. Paiker has the greatest marketing expenses (Tk. 6.396) due to greater aratdari commission and transportation costs. Paikers' average net profit was Tk. 8.604 during the peak period and Tk. 9.604 during the lean period, Aratdars' average net profit was Tk. 3.516 during the peak period and Tk. 4.498 during the lean period, and Retailers' average net profit was Tk. 16.690 during the peak period and Tk. 17.809 during the lean period per kg of fish. Traders and customers faced a variety of issues, including a lack of input on time, a lack of money, a high interest rate on credit, a shortage of fisheries equipment, price volatility, a low price, political instability, a lack of physical facilities, insufficient storage space, and so on. The study will serve as a foundation for future research into the development of the fish marketing system in this area.

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