Abstract
This research was conducted on Chinese participants between 18 and 25. A self-administered questionnaire was developed and distributed to 475 Xiaohongshu users. This research investigated how are Chinese young adults affected by what the Personalized Recommendations of Xiaohongshu show them and how Xiaohongshu is engineering its platform so that its users trust it. This research also explored whether Xiaohongshus users want to opt out of their AI bubble or do they prefer the way the platform tailors the world to their interests. The results suggested that participants tended to accept the homogeneity content pushed by Xiaohongshu and ignore the information missing because of the personalized recommendation. This research also indicated that users could not wholly jump out of the filter bubbles, though some of them are willing to do it. This research was an addition to the literature on the tension in social media between product promotion and privacy.
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