Abstract
Body dissatisfaction has been reported as a primary force behind individuals’ engaging in appearance management behaviours (AMBs), even in problematic behaviours, such as eating disturbances and other risky behaviours. As a consequence of the importance of the identified phenomena, we investigated whether ‘proximity of clothing to self’ (PCS) would account for a personal difference in the relationship between one's body dissatisfaction and his/her engagement in risky and non-risky AMBs, and thus it would moderate the relationship. A total of 158 survey responses collected from female college students in a Midwestern university were used. Two-way analysis of variances were employed for analysis. The results confirmed that PCS moderated the effect of body dissatisfaction on engagement in risky AMBs. In other words, the results indicated that PCS can play a role in signalling one's tendency to engage in risky AMBs. The finding that PCS serves as a factor in predicting one's engagement in risky AMBs (when she or he experiences body dissatisfaction) will be useful in fashion practice in order to help prevent extreme and problematic AMBs.
Published Version
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