Investigation Of The Relationship Between Social Media Addiction, Social Media Burnout and Exercise Commitment In Individuals Actively Engaged in Fitness

Abstract

In contemporary society, the widespread integration of digital technologies; It has opened unprecedented avenues for connection, information dissemination, and self-expression. However, as individuals become increasingly immersed in the complex web of online interactions, concerns about maladaptive behavior have begun to receive academic attention. This discourse converges on three interrelated phenomena: social media addiction, exercise addiction, and the concept of social media burnout in athletes. These facts, based on rigorous academic research, underscore the complex dynamics between technology, physical activity, and mental health. The purpose of this discussion, which investigates the subtle dimensions of social media addiction, exercise addiction and the unique manifestation of burnout in individuals who engage in fitness, is to examine the relationship between social media addiction, social media burnout and exercise adherence in individuals who actively engage in fitness. In our research, scale systems consist of 3 parts; personal information form, social media addiction scale, social media burnout scale and exercise addiction scale. While the relational survey model, one of the quantitative research methods, was used in the research, IBM SPSS 26 statistical program was used in the analysis of the data. As a result of the analysis of the data obtained, it was determined that there was no significant difference between the participants' social media addictions and exercise addictions, and it can be said that individuals who are actively involved in fitness act consciously about social media use. In addition, as a result of the exercise addiction scale applied to measure the exercise addiction of the participants, it was concluded that although the majority of the participants (n = 334) showed symptoms of exercise addiction, they were not exercise addicts.