Abstract
In the global world where technology is developing very rapidly, consumption has also increased at the same rate. Information can reach to the other side of the world in an instant, consumer goods can be delivered to the other end of the World in a very short time. Producers are also in a serious competition in the global environment where rapid consumption is achieved. This situation has become a strategy to ensure that consumers become a brand consuming society in the sense of marketing. In order to respond to this consumption approach, companies have focused on R&D strategies to provide innovative technology-based products. To make a relationship between R&D as an innovation output and brand as a consumption input, the brand value and R&D expenditure relation will be examined.
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