INVESTIGATION OF THE ATTITUDES OF USERS OF SPORTS TOURISM ON MOUNTAIN GOČ

Abstract

In this paper, the authors analyze and investigate the relevant facts of the organization and management of sports and recreational tourism in the Goč valley. Today's tourists expect a lot from tourist destinations. So today's tourists are ready to pay more. For this reason, the marketing role must be crucial for sports tourism. Mount Goč in the context of sports tourism explores the potential of Mount Goč as a destination for sports tourism. Goč mountain, located in Serbia, offers a variety of natural beauties and sports opportunities that attract lovers of active vacations. The paper analyzes the geographical location of the mountain and its accessibility, and highlights the proximity of major cities and roads as key advantages for the development of sports tourism based on the opinions of users. The mountain offers various terrains for sports activities, including hiking, cycling, skiing and snowboarding, as well as opportunities for adventure sports such as paragliding and mountain biking. Also, the paper explores the existing sports infrastructure on Goč, including tracks, sports fields and accommodation facilities. The importance of further infrastructure development for attracting sports enthusiasts and tourists is emphasized. Then the competition and demand for sports activities on Mount Goč are analyzed, including a comparison with other mountain destinations in the region. Marketing strategies and promotion of the mountain as a destination for sports tourism are also discussed. Based on all of the above, the paper concludes that Mount Goč has significant potential for the development of sports tourism, but that it is necessary to continuously invest in infrastructure and promotion in order to attract sports fans and tourists and stimulate the economic sustainability of tourism. region through this type of tourism.