Abstract
Semiotics is one of the branches seem that comprehending of It is very helpful in the process of programming the new structures in the mass media programming ; and one of these new formats called public service announcement (PSA) is not an exception among them. The author of this study examines the semiotics of factors and constructive elements of PSA in the radio channel of health. A channel that appears in today's fast world has very important tips in health realm.
Highlights
Semiotics is one of the branches seems to be very helpful in comprehending the process of programming the new structures in the mass media and is quite instructive that one of these formats is called public service announcement (PSA)
Semiotics is one of the branches seem that comprehending of It is very helpful in the process of programming the new structures in the mass media programming ; and one of these new formats called public service announcement (PSA) is not an exception among them
The author of this study examines the semiotics of factors and constructive elements of PSA in the radio channel of health
Summary
Semiotics is one of the branches seems to be very helpful in comprehending the process of programming the new structures in the mass media and is quite instructive that one of these formats is called public service announcement (PSA). Saussure described this distinction as follows: linguistic sign does not link an object and a name but a concept (signified) and an audio image (signifier). Sound perception is an abstract part of sign and not what we hear as a voice. As it appears for Saussure the signifier and the signified were completely psychological. In opinion of Saussure signs are only as part of a contract system and have a general and abstract meaning. In other words the meaning of a sign is determined by its relations with other systemic signs and depends on the inherent aspects of signifier or material objects. Saussure focuses on linguistic sign, because he knows language to be the most important sign system. Charles Hackett (Ibid.) noted that the optional key feature of the signs in language through which we can explain high versatility in IJALEL 6(4):129-136, 2017
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