Investigation of Factors for Adopting Mobile Commerce in Developing Country [Abstract

Abstract

Aim/Purpose: The purpose of this study is to investigate the factors that may lead to adopting mobile commerce in a developing country in South Asia. Background: Access to information is key for communication and for controlling our environment to improve our lives. The growth of mobile phones and the internet technologies have greatly improved the access to information and encompassed the social and business world. Mobile use may cross from personal over to commerce in some developing world households. From the Information and Communication Technology for Development (ICTD) perspective, researchers are interested in whether mobiles promote or enable economic growth or broader well-being. The effects of mobile commerce or m-commerce have mixed results so far. Methodology: This study will use survey of the literature. Contribution: A model of factors that lead to adoption of mobile commerce is developed. Findings: The technical and cultural factors are important. Recommendations for Practitioners: This model can be used for implementation of framework for mobile commerce. Recommendation for Researchers: Other factors can be included in the model. Impact on Society: When the adoption of mobile commerce grows, the society will gain from efficiency of mobile money transfer and other transactions. Future Research: Future research can see if the developed model can be useful in other countries.