Abstract
The present research’s main purpose is to evaluate the effective factors in customers desire to pay for organic products. The method of research is practical based on the goal of research and due to lack of complete control of research variables is none experimental, based on the data identity, data are qualitative and based on gathering method, data are provided in the field of study and about the feature of research it is communicative-visual kind. The statistical society contains all staffs of Kermanshah province agricultural bank staffs containing 418 people among which 200 peoples selected by the Cochran sample volume determination formula as the statistical sample and by random sampling method and by drawing. The tool to gather information in this research contains a researcher answer sheet whose justification confirmed by the special panel of agricultural training and privilege in Ilam Azad university agricultural management. The research stability obtained through the Cronbach’s alpha at 0.87. The dependant variable also declined to pay for the organic production and dependant variables containing individual features, knowledge to organic production, on time informing and the customer expected features, cultural factors and economical issues. The data analysis by the SPSS software and in two level of descriptive statistics (the central and distributed scales) and analytic statistic correlation coefficient for connecting theories, the average comparing test for the theories comparison and also multiple regressions performed step by step. The results showed that the relation between the economical factors and desire to pay for organic products has positive meaningful relation. The results showed that the economical factors and price, cultural factors and connecting factors to advertisement and informing have the maximum effect on desire for payment by customers for organic products.
Highlights
The main role of agricultural department in every country is especially food production, it is clear that agriculture has main role in other fields like occupation, production of primary materials for exporting, but the concentration and importance is for food production that if capable to perform its role significantly, it has had influential assistance for the country development (Shafiey & Shabanali, 2008)
The results showed that people in average are ready to pay 19% for unusual products compared to common products and factors like biological labels and pointing to stable production management on the packing and support of stable development has positive meaningful relation with people payment desire for these kinds of products
To evaluate the differences between the male and female customers in payment desire for organic products, the hypothesis for research test performed by the Man witeny test whose results are shown below: Table 3
Summary
Agriculture after the green revolution and expand of product performance enhancement through development of highly consumed products, chemical fertilizers and pesticides has made too many problems for environment and natural sources (Malekzadeh et al, 2010). The organic agriculture could be effective to protect environment, none renewable sources and improvement of food quality, reduction of futile production for the agricultural tendency toward market needs (Lashgary, 2009). The purpose of this producing system is to keep the sources and stability of production factors and providing security and safety for customers. In this method of cultivation, the chemical material application reduced to minimum. In organic agriculture the assurance agree compared to renewable sources applied by res.ccsenet.org
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
