Abstract
ABSTRACT This study investigates visitors’ attitudes towards the reopening of the Chimelong Ocean Kingdom in China amid the global pandemic in 2020. The proposed framework utilizes the Push-Pull-Mooring model by adapting the THEMEQUAL dimensions. Seven perceptual variables are identified as a source of visitors’ attitudes arising from their theme park experiences. The findings reveal that the pandemic is leading to a change in which PPM factors most influence visitors’ decision to revisit a theme park. It proposes that the theme park industry should put these important factors together in order to develop a cohesive approach to cultivating safety and brand trust.
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