Abstract
This study investigates the use of information technology to manage innovation. It is based on a case study on the adoption of an innovation application, which provides an interface between R&D, marketing and administration functions of innovation development. Drawing on qualitative evidence including a focus group and 16 in-depth interviews, this study contributes by integrating technology acceptance constructs to innovation process performance and marketing literature, as well as by investigating technology acceptance in an innovation context. Implications are discussed for organizations engaged with R&D or innovation process management and suggestions for research directions are offered.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
