Abstract
The main objective of this research study is to investigate the extent to which business intelligence, competitive intelligence and marketing intelligence are used within the mining industry. Business intelligence, competitive intelligence and marketing intelligence are the management tools used to mine information to produce up-to-date intelligence and knowledge for operative and strategic decision making. A structured questionnaire is used for the study. A total of 300 mines are randomly selected from a research population of mining organizations in South Africa, Africa and globally. The respondents are all part of senior management. A response rate of 64% is achieved. The results indicat that more than half of the respondents do not have real-time intelligence and proper data mining tools to identify patterns and relationships within a data warehouse. Although a large proportion agrees that their organizations have systematic ways of gathering these different types of intelligence and use them for strategic decision making, there is a significant proportion that did not have any systems. Statistically and practically significant positive relationships with a large effect are found among the dimensions of business intelligence, marketing intelligence, competitive intelligence and perceived business performance
Highlights
This study focuses on investigating the use of business intelligence, competitive intelligence and marketing intelligence in the mining industry
The survey involved selecting a representative and unbiased sample of subjects drawn from senior management in the mining organizations in South Africa, Africa and globally
Competitive and marketing intelligence are both involved with the development of a logical program for gathering, examining and handling external information and knowledge to enhance organizational decision making capabilities
Summary
This study focuses on investigating the use of business intelligence, competitive intelligence and marketing intelligence in the mining industry. The results of the empirical study will, thereafter, be reported. According to Igbaekemen (2015), reliable data and information form the basis of any strategic management decision and for all the investigative and analytical efforts of managers. Dinko Herman Boikanyo, Ronnie Lotriet, Pieter W. Dinko Herman Boikanyo, B.Sc., MBA, scientist in a petrochemical industry, strategic sourcing and marketing function for a mining organization in South Africa, Ph.D. candidate, North-West University, Potchefstroom campus, South Africa. (cum laude), Professor, programme manager for MBA flagship programme, as well as Fundamental Management Program (Executive Education), North-West University, Potchefstroom campus, South Africa. (Accountancy and Management Accountancy), Professor, research program director at the North-West University, US Certified Management Accountant (CMA), North-West University, Potchefstroom campus, South Africa M.Comm., MBA, Ph.D. (Accountancy and Management Accountancy), Professor, research program director at the North-West University, US Certified Management Accountant (CMA), North-West University, Potchefstroom campus, South Africa
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