Investigating the supply chain drivers and barriers in the tourism industry in Pretoria

Portia P.S Sifolo,Pfarelo Manavhela,Unathi S Henama,Lorraine P Molefe,Pascal Tauoatsoala

doi:10.4102/jtscm.v13i0.459

Portia P.S Sifolo, Pfarelo Manavhela + Show 3 more

Open Access

https://doi.org/10.4102/jtscm.v13i0.459

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Abstract

Background: The cross-cutting nature of the tourism industry is one of the defining features or characteristics of the sector. There is a high rate of interdependence in the tourism industry; hence, it is dubbed to be having a multiplier effect (direct, indirect and induced). Objectives: The aim of the study is to investigate the supply chain (SC) drivers and barriers of the businesses operating in the tourism industry in Pretoria. Method: A self-administered questionnaire was used to identify the drivers and barriers within the tourism SC (TSC). Convenience sampling was implemented among 179 businesses operating in Pretoria. Results: The results revealed that customer relationship management is an SC driver for tourism operation in Pretoria. The barriers incorporate issues such as being insensitive to the environment, not developing environmental-friendly SCs and logistics practices and not being able to assess the performance against criteria defined in the organisation’s policy. Moreover, the study presents the mitigation plan approach to deal with the TSC barriers in the near future. Conclusion: Innovation that strengthens inter-sectoral planning and collaboration is pivotal for effective coordination.

Highlights

The nature of the tourism industry is that it traverses various industries and sectors that cater for the needs of tourists
The sentiments of local development and transformation remain at the top of the government agenda in South Africa; this study focuses on the tourism operations supply chain (SC) drivers and barriers in this developing country
A self-administered questionnaire was the main instrument used to obtain the data for the study between July and October 2017 from the small micro medium enterprise (SMME) in Pretoria

Summary

Introduction

The nature of the tourism industry is that it traverses various industries and sectors that cater for the needs of tourists. One often has to strike a balance between supply and demand without necessarily compromising the quality. Another critical aspect in the business is accountability. In this regard and in order to be successful, any company or business is expected to have a sense of balance of the triple bottom line. This balance involves being socially, environmentally and economically accountable to all its stakeholders. The cross-cutting nature of the tourism industry is one of the defining features or characteristics of the sector. There is a high rate of interdependence in the tourism industry; it is dubbed to be having a multiplier effect (direct, indirect and induced)

Objectives

Results

Conclusion