Abstract
Tourism as one of the largest industries in the world has become tremendously so significant to the world`s economy that it does creates quality jobs and considerable wealth for economies of countries or nations around the world and not withstanding its size, it has become very unpredictable. There are several reasons that can have an influence on peoples travel decisions and they include: political stability, terrorism, civil/world war and natural disasters. The political, economic, historical and cultural aspects etc. covers the image of a nation or state and visitors opinion of a destination differs and they include: cognitive opinion which is the belief or knowledge a person has of the attributes of a destination, affective which talks about an individual`s feeling towards the touristic destination and lastly conative being a mixture of both (cognitive and affective). The image of a nation is paramount for destination marketers as it differentiates a countries destination in an exceedingly competitive market.
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