Abstract
This study aims to understand the influence of architectural atmospheric elements of restaurants (AAER) on users’ satisfaction and users’ visiting behaviors intentions (UVBI), the study sample consists of 160 users randomly selected in 7 casual-dining restaurants in Cairo, the survey technique was utilized, the survey questions formed 4 main hypotheses and 22 sub- hypotheses. To define the (AAER) an exploratory factor analysis (EFA) was utilized then a two-step approach was used: (i).The confirmatory factor analysis (CFA), (ii). The structural equation model (SEM) was utilized to test the hypothetical relationships and the proposed Good-model-fit. Chi-square, spearman testes conducted to examine the study hypotheses, (SEM) results showed that users’ satisfaction has positive significance on all (AAER), ambient lighting and sitting & furniture, dinning artworks, are the most influential on visitor satisfaction, there is a correlation between satisfaction with (AAER) and the desire to visit the restaurant again and stay longer.
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