Abstract
The purpose of this study is to investigate organizational drivers of green innovation and green development in China's manufacturing industry. The study presents a theoretical framework that consists of technology compatibility, institutional pressure, and green transformation. These factors impact organizations' green innovation adoption behavior, improving enterprise green development. Analysis of 321 executives and non-executives’ data using Partial Least Squares Structural Equation Modeling. Technology compatibility aligns enterprises with new systems and mitigates integration challenges, institutional pressures (mimetic, coercive, and normative) motivate adherence to green development strategies, and green transformation promotes sustainability across production, ecology, and carbon neutrality. This shifts organizational behavior toward green innovation adoption for greater development. The study also finds partial mediation effects between exogenous and endogenous components, supporting theory and practice.
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