Abstract

AbstractWhile recent research has started to pay more attention to the role of contact strategies on promoting intergroup harmony between Turkish and Kurdish communities, the effectiveness of a novel form of indirect contact strategy, E‐contact—where participants engage in a cooperative and structured online interaction with an individual from the outgroup—has not yet been tested. Across two studies (NStudy 1 = 110, NStudy 2 = 176), we investigated the effects of E‐contact among Turks on promoting positive attitudes and behavioral tendencies toward Kurds, testing outgroup trust and intergroup anxiety as mediators and incorporating a distinction between lower and higher self‐disclosure conditions. As expected, E‐contact led to more positive outgroup attitudes, as well as greater approach tendencies and decreased avoidance tendencies through increased outgroup trust (Studies 1 and 2) and reduced intergroup anxiety (Study 2). Study 2 also found that E‐contact produced lower perceived interethnic conflict through increased outgroup trust. While both lower and higher personal disclosure conditions provided similar effects in the two studies, E‐contact with heightened self‐disclosure was especially effective at promoting more positive outgroup attitudes and reducing avoidance tendencies. Findings highlight potential benefits of using E‐contact as a prejudice‐reduction strategy in conflict settings.

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