Abstract
The aim of this study was to investigate the relationship between personality traits and general health with addiction to purchase (obsessive purchase) among the students of Islamic Azad University of Yazd. Using personality traits and mental health variables as independent variables and addiction to purchase as the dependent variable, hypothesis of research is formed. The study was an applied research adopting a survey method and it was based on survey correlation using questionnaires. The statistical population of this research was students of business management. Simple random sampling method was used and a total valid sample of 224 was collected. Data analysis using the PLS software was done and the results showed that the trait neuroticism, flexibility, agreeableness trait, somatic symptoms and impaired social functioning as personality characteristics do not have significant effect on obsessive purchase but extraversion personality characteristic have a significant impact on obsessive purchase and the impact value is 0.20 and positive. Therefore, it can be concluded that as soon as the members have more extraversion characteristic, their obsessive purchase increases and compulsive personality trait has a significant impact on obsessive purchase. The impact value is 16.0 and negative; so we can conclude that if people have less responsibility, obsessive purchase will increase. Anxiety has a significant impact on obsessive purchase and the impact value is 24.0 and positive. So it can be stated that as soon as people have more anxiety, the obsessive purchase increases.
Highlights
Koran et al (2006) argued that when people are not able to control their purchasing, they frequently purchase unnecessary goods or more than their financial ability and spend more time than they had intended for purchasing
Ergin (2010) in his research that was conducted in Turkey examined a sample of 314 people and the results revealed that compulsive buying is an unusual consuming behaviour and a severe inability to control in the urge to purchase goods and services
Verifying the relationships between variables and factors is done through confirmatory factor analysis and PLS modelling technique using PLS2Smart software that is a modelling technique of variance-based path and it provides the possibility of studying and measurements simultaneously
Summary
Koran et al (2006) argued that when people are not able to control their purchasing, they frequently purchase unnecessary goods or more than their financial ability and spend more time than they had intended for purchasing. One interesting discussion in marketing is making decision for consumer purchasing and his purchasing behaviour and this behaviour has positive and negative aspect in welfare and it is affected by personal and social characteristics such as education, economic status, emotional relations, and social environment (Taheri Kia & Naderi, 2012). Personality characteristic is one of the main sources of our making decision that in this article, effects of personality in obsessive purchasing are discussed and it is anticipator of consumers’ behaviour in the future and present and is a guide map for planning and doing strategic plans. Manner of purchasing and attention to enjoying or benefiting aspect of purchase are different between men and females and people personality, behaviour, habits, motivation, and response to stimulus are different. People personality has an important role in the way of purchasing but economic status, religion, social status, policy of government and cultural issues have directly and indirectly more effects on making people personality and their purchasing behaviour (Gohari & Heidarzadeh Hanzaee, 2014)
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