Abstract
The extensive popularity of smartphones has been recently providing online business practitioners with an alternative useful channel to communicate product information with potential and existing customers. Previous research on Internet shopping suggests that electronic image, the quality of product information within the shopping website, plays a critical role in influencing online shoppers’ purchase decisions substantially. Therefore, by leveraging prior studies on website quality and web customer behavior, this study aims to identify the influential factors that contribute to the electronic image of shopping websites on smartphones, and investigates the effect of smartphone users’ perception of the electronic image upon their intended purchases. The arguments proposed for this study were empirically validated by using the data from a web survey of 321 smartphone users in the context of two online bookstores. The findings suggest that users’ perception of the electronic image on a smartphone related to the usefulness and scope of product information influences their purchase intention.
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