Investigating the relation between emotional and cultural mapping by considering collective memory in Urban design from perspective of citizens (case study: Tehran, Iran)

Abstract

Perception of Citizens about a city is an essential issue in urban planning. Hence, having an understanding of the people’s perception can help designers improve city planning. This study aimed to discover the emotional and cultural parameters of urban places by considering the collective memory of citizens. The main gap in the studied subjects was the lack of a combination of cultural and emotional mapping from the perspective of citizens. To fill the mentioned gap, the findings of this study emphasize the importance of engendering emotions and cultural mapping in the citizens in urban spaces. Respectively, a quantitative method was conducted through a comprehensive case study in the form of a questionnaire. Results indicated that emotional mapping is more important than cultural mapping for collective memory. Moreover, emotional parameters were substantial to female participants as cultural factors were for male respondents. Same as gender, Level of education, and age were two factors that affect cultural mapping or emotional mapping choices. Besides, pride, a sense of power, pleasure, excitement, peace, compassion, vitality, and happiness were found important emotions in this study. Our findings revealed that designing urban places based on the culture of each society has a significant role in engendering emotions and drawing the interest of citizens.