Investigating the Preferences of Local Residents toward a Proposed Bus Network Redesign in Chattanooga, Tennessee

Abstract

Many transit agencies are considering or implementing bus network redesigns. Considering this growing trend, this study investigates the preferences of local residents for a proposed bus network redesign in Chattanooga, Tennessee. The study uses survey data collected by the Chattanooga Area Regional Transportation Authority and its partners as part of a bus network redesign planning process. Using the survey data, three logit models are estimated to explore preferences between different bus network redesign philosophies, transit network improvements, and willingness to pay for proposed transit improvements and expansion. There are three main findings. First, respondents who ride the bus prefer access to more places over frequent bus service, whereas non-riders prefer more frequent transit service. Second, the models suggest that younger generations are more supportive of transit improvements than older age groups. Third, people living near bus routes and those with higher income levels are more willing to pay for proposed transit improvements. The findings of this study should inform transit agencies that are considering or are in the process of redesigning their bus networks.