Investigating the Potential of Inoculation Messages and Self-Affirmation in Reducing the Effects of Health Misinformation

Abstract

We investigated the effectiveness of inoculation and self-affirmation interventions in neutralizing effects of health misinformation. Women ( N=854) recruited via Prolific were randomly assigned to self-affirm (or not) and read an inoculation (versus control) message detailing five common attributes of misinformation. All participants read an article with misinformation about breast cancer screening and reported their reactions to the article. The inoculation (vs control) message reduced the negative effects of misinformation, as assessed by resistance-related measures, attitudes, and intentions. Experimentally induced self-affirmation did not show protective effects against misinformation, but the inoculation intervention was stronger among participants higher in self-reported spontaneous self-affirmation.