Abstract

We investigate the impact of repeated contextual nudging on task com- pletion and performance within the setting of traditional face-to-face education, adding to a literature which has focused on non-contextual nudges, provided contextual nudges in online learning settings, or used one-time nudges. We undertake a clustered randomised controlled trial on first-year Business School students at Heriot-Watt University, employing weekly nudges during tutorials to encourage students to establish learning intentions for the upcoming week. We rule out significant treatment effects from the nudging intervention on tutorial attendance, the most important predictor of final marks of all intermediate outcomes that we consider. We are unable to make causal statements on the effects of the intervention on final marks. Nonetheless, this experiment yields valuable insights into the dynamics of repeated contextual nudging within traditional educational settings as well as shedding light on aspects of student behaviour.

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