Abstract
The adoption behavior of electric vehicles (EVs) has received considerable attention. However, the whole process of purchase behavior has not been well understood. In response, this paper investigates the uptake of EVs in Beijing, China, with a focus on the whole process of purchasing an EV, as well as the relevant policies. Specifically, the classical Howard–Sheth theory is used to the analyze the whole process of EV purchasing, which is divided into four stages here, namely, “Ignored and Neglected”, “Proactive Attention”, “Comparison and Selection of Vehicles” and “Usage Evaluation”. Furthermore, several “what-if” scenarios are set up to quantify the influence of some typical EV-related polices, including the license plate lottery policy and no traffic constriction on battery electric vehicles (BEVs). The results suggest: (1) 63.4% of BEV owners have rigid travel demands with cars; (2) BEVs with a driving range of 500 km, 30-minutes charging time and price of RMB 15,000 are the first choices for the majority of people; (3) 64% of BEV owners are influenced by positive comments from the users around them in the adoption of EVs; (4) the no traffic constriction on BEVs tends to be more influential than the license plate lottery policy in terms of the numbers of applications for the vehicle purchase permits and BEV purchasers, as well as energy saving and vehicular emission reduction. These findings should be helpful for different EV-related stakeholders, such as the government, to shape their policies and promote the development of EVs.
Highlights
In China, vehicle emissions have become a major source of Chinese air pollution [1]
The participants were grouped into three categories; namely, owners who had purchased battery electric vehicles (BEVs); those who were holding plate numbers of BEVs, but had not purchased yet; and those insisting on the plate lottery for conventional vehicles (CVs), such as petrol cars
According the behavioral analyses of Electric Vehicles (EVs) purchasing, the following conclusions can be drawn: (1) The addition of BEVs into households has an impact on car trips, and the change of travel mode is mainly reflected in the following three situations. (a) It is found that 63.4% of the owners of BEVs bought their cars with the purpose of meeting rigid travel demands
Summary
In China, vehicle emissions have become a major source of Chinese air pollution [1]. Electric vehicles (EVs) have been regarded as one of the most prominent green technologies, touted to help reduce global energy consumption and carbon emissions [2]. This paper will use Beijing, China as a case study, as the Beijing government tends to put more effort into the development of EVs among Chinese cities, as evident from several typical EV-related policies such as the license lottery policy, usage restriction ( known as the end-number license plate policy) and EV subsides [11]. BEV buyers can receive purchase subsides from both the central and Beijing governments Both of the purchase-related policies are expected to increase the adoption of BEVs. In terms of usage, the end-number license plate policy puts a restriction on the usage of CVs: drivers are not allowed to use their CVs on a specific weekday according to the end-number of their license plates. BEV drivers are allowed to use their BEVs every day throughout a whole week
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