Abstract
In recent years, retired workers eligible for social security receive their emoluments from the appropriate regulatory agency and this provides more realistic evidence on the better living standard of the aged (retirees) under the scheme. Empirically, this paper examines the impact of social security on economic growth in Ghana using time series secondary (monthly) data ranging from 2000 – 2018. The author answers in two questions: 1) how significant are pensioners benefit payments dependent on economic growth and also, 2) how business environmental policy is contributing to economic performance as far as pensioners well-being are concerned. Using STATA analytical software, the findings show a positive significant relationship between social security and economic growth. The study concludes by outlining appropriate policy measures to help strengthen the current social security scheme in Ghana.
Highlights
The trademark summarizes the consumer experience with the product by dealing with the characteristics of the product and the impressions obtained which will continue to exist whenever the consumer wants to repeat the purchase decision
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction
The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and there is a positive significant relationship between the trademark logo and consumer behavior
Summary
The trademark summarizes the consumer experience with the product by dealing with the characteristics of the product and the impressions obtained which will continue to exist whenever the consumer wants to repeat the purchase decision. The problem of study is that the availability of many trademarks of companies producing air conditioners created a kind of difficulty in distinguishing them from customers, which required answering a number of questions, including: 1. What is the impact of air conditioning brand on consumer behavior? 2. What is the relationship between the components of the trademark of air conditioning and consumer behavior? 3 – Is there a positive impact of the components of the trademark of air conditioning in a positive change in consumer behavior? The study aims to achieve the following objectives: One/ Know the dimensions of the brand that affect consumer behavior in Sudan. Two/ Provide information to companies about the dimensions of the brand that affect the purchasing decision of customers and contribute to customer satisfaction. To achieve above aims the study will adopt descriptive analytical method by using the sampling method
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