Investigating the Impact of Social Media Usage on the Mental Health of Young Adults in Buffalo City, South Africa

Abstract

In South Africa, social media usage has consistently increased over time, with young individuals being the most active users. However, there are concerns about mental illness, such as depression, as a result of the surge in social comparison. This study explored the relationship between social media usage and mental health among young adults in the Buffalo City Metropolitan Municipality. This study used a quantitative research approach and was based on the positivism paradigm. Data was collected from 127 young individuals aged 14 to 35 who live in the Buffalo City Metropolitan Municipality through the use of structured questionnaires. The data collected was analysed using a descriptive statistical package for the social sciences. The findings of the study amongst others showed that the young adults spend an average of 6 hours per day on social media platforms. Also, the fear of missing out (FoMO) was identified as another major reason why young adults stay on social media platforms for long hours every day. Based on the results presented in this study, one can convincingly state that the excessive use of social media is negatively contributing to the mental health status of young adults. Some of these detrimental impacts include depression, anxiety, low self-esteem, suicide and other mental health issues. The study recommends amongst others that an urgent and continuous well-structured awareness campaign be made to help sensitise the young adults on the danger of excessive use of social media platforms, both on their mental health status and life in general.