Investigating the Effect of Network Marketing on Customer`s Satisfaction in Manufacturing Companies accepted in Tehran Stock Exchange

Abstract

Marketing is the key to successful e-commerce. Without marketing, the best products would remain unprofitable and the best quality of service would be left without a customer. The purpose of this research was practical and has been descriptive-survey in terms of collecting the research data. The statistical population of this research included all experts of manufacturing companies listed in Tehran Stock Exchange. Through a simple random sampling method, 385 experts were selected as the statistical samples of the research. To analyze the research data, confirmatory factor analysis and structural equation modeling technique using partial least squares approach have been used. The results of the research showed that network marketing affected customers' satisfaction and the speed of service delivery of the Tehran Stock Exchange manufacturing companies.