INVESTIGATING THE EFFECT OF INNOVATION STRATEGIES ON FIRM’S SOCIAL AND FINANCIAL PERFORMANCE: EVIDENCE FROM FRENCH LISTED FIRMS

Abstract

The main objective of this study consists of investigating the impact of innovation strategies on corporate financial and social performance. Our study is based on French listed firms (SBF 120) from 2015 to 2019. Two models are employed to test our hypotheses: in the first model we opt for linear regressions to investigate the relation between innovation strategies (process, product and open) on firm’s financial performance. In the second model, logit regression model is employed to explore the impact of innovation strategies on corporate social responsibility (CSR). Findings reveal that product and open innovation are valuable to firm’s performance measured by return on asset (ROA). Second, we find evidence that open and technological innovation (process and product) have a positive effect on CSR strategies.