Abstract
The objective of this study is to investigate the effect of digital transformation, energy consumption and Climate change on customer experience in the region of Indonesia. Research design is based on primary data collection through structural questionnaire. For customer experience, two factors under the title of hedonic and recognition are finalized. Digital transformation is observed through smart technologies. A sample of 282 respondents from Indonesian economy is selected and confirmatory factor analysis CFA is applied. All items of selected variables reflect reasonable factor loading, providing a good way for the regression analysis. Findings through regression indicates that awareness of smart technologies is increasing customer's experience in the form of entertaining, sense of comfort and educational. Learning of smart technologies has a significant influence on customer experience through entertaining and educational. Renewable energy consumption factor (usage of gas is friendly) has a significant and direct influence on all items of hedonic except sense of comfort. For recognition, all items are directly and significantly affected by the GFRIENDLY except sense of beauty. This study has significant covered the literature gap from the context of digital technologies, consumption of energy from new sources and climate change for better customer experience. Managerial implication of the study provides an evidence for the relevant experts in their field.Keywords: Digital transformation, energy consumption, climate change, factor analysis.JEL Classifications: N70, Q54DOI: https://doi.org/10.32479/ijeep.8280
Highlights
The usage of smart technologies like cell phones, tablets and similar other devices are very much popular among all the member of the society and are widely accepted in the community (Grewal et al, 2017; Palmatier et al, 2006)
This study combines the literature context of Usage of digital technologies (UODT), and Renewable energy consumption (REC) to evaluate their empirical impact on the factors of customer experience through hedonic and recognition
A sample questionnaire is developed through various items of smart technologies, renewable energy and customer experience
Summary
The usage of smart technologies like cell phones, tablets and similar other devices are very much popular among all the member of the society and are widely accepted in the community (Grewal et al, 2017; Palmatier et al, 2006). The concept of technology is known as smart when it is connected to the internet When such devices are connected to the internet, people have more opportunities to analyze the services being provides by various companies. Various studies have provided their contribution for the smart technologies, its usage and customer experience, yet academic work investigating this topic has some regional limitations. Those studies covering the title for the customer experience are mainly associated to the management books or journals (Mascarenhas et al, 2006; Meyer and Schwager, 2007; Verhoef et al, 2009). There are some studies providing their significant work for the utilitarian (perceived usefulness and perceived ease of use) and hedonic title for the fundamental
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